Use of Cookies (where applicable) Cookies are a standard technology used by commercial web services to store small pieces of information on your hard drive by sending a small string of text to your browser. They make Your use of Our Sites more pleasing and efficient by “personalizing” Your user interface, for example, or identifying which parts of a site You have previously visited. They also enable Us to pre-populate, or automatically fill out, forms and schedules, or to assist You in visiting multiple pages within Our Sites during the same session without having to re-enter your password multiple times. For Your convenience, We also use longer-lasting cookies to display Your email address on Our sign-in form so that You do not have to retype your email address each time You log in to Your Account on any of Our Sites. Cookies enable us to tailor the information You receive and to assist our Partners by identifying You as having an Account with Us. Most web browsers automatically accept cookies, unless You have configured Yours not to accept them. In order for Us to provide You with services on Our Sites, Your browser must accept cookies, as they are essential for site administration and security. We do not use cookies either to collect individually identifiable information or to collect non-individually identifiable information using a cookie that is combined with a personal identifier.
WHAT GENERAL INFORMATION DO WE COLLECT FROM YOU AND WHY?
“General Information” is information about You or Your activities on Our Sites that do not identify You personally. When You use the Internet, Your web browser or software may communicate certain information to the host websites You visit. This information may include the unique number assigned to Your server or Internet connection, the capabilities and features of Your computer, You geographic location, and Your movement and activity within a particular Site. We collect the same information on all of Our Sites. We use this General Information to generate statistics about visitors to Our Sites.
HOW WE USE YOUR INFORMATION
The information We collect is used to (i) to respond to Your inquiries; (ii) provide customer services and resolve any complaints; (iii) improve Our Sites and service and resolve any technical problems; (iv) communicate with You concerning the products and services offered on the Sites by Us or any of Our Partners; (v) cross-reference with other Personal Information that We have acquired about You or may acquire about You through other sources; (vi) create aggregate data; (vii) ensure compliance with the Our Terms of Use; and (viii) comply with any applicable laws and regulations. We may provide Your information to government officials and agencies as required by law, and Partners as part of business operations, transaction processing, and marketing efforts, as identified below. For purposes of this Privacy Policy, “Partner” shall mean any person or entity with whom We enter into any kind of business transaction who is under an obligation to Us to use reasonable care to keep Personal Information confidential.
DISCLOSURE OF INFORMATION WE COLLECT
Except as provided in this Privacy Policy, We will not sell, trade, or disclose to third parties any Personal Information obtained by Us through Our Sites or from Our Partners about You. If disclosed in accordance with this Privacy Policy, we cannot control, and are not responsible for, the manner in which any of such companies and other entities use Your Personal Information. We may disclose Personal Information (i) to companies and other entities who work with Us or those companies to fulfill Your request; (ii) to companies that help process the transactions You request, in order to protect Your transactions from fraud and verify Your identity; (iii) that We in good faith believe is necessary or appropriate to cooperate in investigations of fraud, intellectual property infringements or other activity that is illegal or may expose Us or You to legal liability, or to conduct investigations of violations of the Our Terms of Use; (iv) when required by law or to comply with a court order, subpoena, search warrant or other legal process; (v) to comply with legal, regulatory or administrative requirements of governmental authorities (including, without limitation, requests from the governmental agency authorities to view Your Personal Information); (vi) to protect and defend Us, Our subsidiaries and affiliates and any of their officers, directors, employees, attorneys, agents, contractors and partners, in connection with any legal action, claim or dispute; (vii) to prevent imminent physical harm; (viii) to share aggregated statistical or demographic data with Our affiliates, business partners or for public relations (this aggregated information is not tied to Personal Information); (ix) to provide data, including Personal Information about You, with Our parent, affiliates, subsidiaries and Partners; (x) to sell or otherwise provide to third parties in the event of a bankruptcy or liquidation; and (xi) to sell or otherwise provide to third parties in the event of a future merge or acquisition by another company. In the event We merge or are acquired by another company, the successor company will have access to Your Personal Information in order to continue to provide services, but would continue to be bound by this Privacy Policy unless and until it is amended as described in the subsection labeled “Changes to this Privacy Policy” below.
HOW WE PROTECT INFORMATION WE COLLECT
At times, We offer secure Web pages to collect certain kinds of user information and We store certain kinds of data in encrypted form. We follow reasonable technical and management practices to help protect the confidentiality, security and integrity of data stored on Our system. Although no computer system is completely secure, We believe the measures implemented on Our Sites reduce the likelihood of security problems to a level appropriate to the type of data involved.
HOW LONG WE KEEP USER INFORMATION
We generally keep user data on Our server or in Our archives for as long as We reasonably need it. We may alter this practice according to changing requirements. For example, We may delete some data if needed to free up storage space. We may keep other data for longer periods if the law requires it. In addition, information posted in a public forum could stay in the public domain indefinitely.
Data management requests are administered in an orderly manner to the extent feasible and within Our direct control. Please note that We have greater control over recently collected data than over archived data. Once data is removed from the system and archived, it may not be feasible to accommodate specific requests. In those cases, Our general data retention policy applies.
PERSONAL CHOICE IN THE DISCLOSURE OF YOUR INFORMATION
If You do not want Us to share Your Personal Information with Our Partners for marketing purposes, or if You do not want to receive certain communications and offers from Us You can “opt out” of such sharing, communications and offers by emailing Us at support@superiorusedcars.biz or write Us at:
Superior Used Cars,
401 Oak St | Bakersfield, CA 93304 |
If You believe that any Personal Information collected by Us about You is not correct or has changed, please send an e-mail message to support@superiorusedcars.biz explaining the correction or change and providing any relevant confirmation or reference number.
SPECIAL NOTE ABOUT CHILDREN
Our Sites are targeted primarily for use by persons 18 years of age and older. We do not currently market to or create special areas for use by children. Accordingly, We do not knowingly collect age identifying information, nor do We knowingly collect any Personal Information from children under the age of 13 years. However, We hereby advise all visitors to Our site under the age of 13 not to disclose or provide any Personal Information on Our Sites. In the event that We discover that a child under the age of 13 has provided Personal Information to Us, in accordance with the Children’s Online Privacy Protection Act (please see the Federal Trade Commission’s website at www.ftc.gov/kidzprivacy for more information about this Act), We will delete the child’s Personal Information from Our files to the extent technologically possible.
CHANGES TO THIS PRIVACY POLICY
By Using Our Sites, You agree to this Privacy Policy. We reserve the right to change, modify or amend this Privacy Policy at any time. When this Privacy Policy is changed, modified or amended, the revised Privacy Policy will be posted as identified above. Any revised Privacy Policy will only apply prospectively to Personal Information collected or modified after the effective date of the revised policy.
IF YOU HAVE A PRIVACY QUESTION
If You have a privacy question about Our Sites, please email: Customer Service at support@superiorusedcars.biz
Or write to:
Superior Used Cars,
401 Oak St | Bakersfield, CA 93304 |
DATE LAST MODIFIED: October 14, 2009
* When applicable, We may request that You provide Us with Your credit card number. However, We will only collect this number from You in written form and will not ask You to provide it to Us electronically. Moreover, once You provide Us with Your credit card number, it is kept confidential and securely stored in accord with Our company policies.